Privacy Policy

Effective Date: September 2020
Last Updated: January 2025

Welcome to Pet Divine, accessible from https://petdivine.org. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website and services.

Pet Divine operates globally, and this policy applies to users worldwide, ensuring compliance with GDPR (EU), CCPA (USA), LGPD (Brazil), and other international data protection laws.

For any questions regarding this Privacy Policy, please contact us at [email protected].


1. Consent

By using our website, you consent to this Privacy Policy and agree to our data processing practices as outlined below. If you do not agree, please discontinue use of our services.


2. Information We Collect

We collect personal and non-personal information to improve our services.

📌 Personal Information You Provide:

  • Name, email, phone number, and address when creating an account or submitting a tribute.
  • Payment details for e-commerce purchases (processed securely via third-party payment gateways).
  • User-generated content, such as memorial tributes, guestbook entries, and messages.

📌 Automatically Collected Data:

  • Log Files: Includes IP address, browser type, ISP, time stamps, and referring pages (for analytics & security).
  • Cookies & Tracking Technologies: See our Cookie Policy for more details.

📌 Third-Party Data Collection:
We may receive additional information about you from advertisers, analytics providers (Google Analytics, Facebook Ads, etc.), and payment processors.


3. How We Use Your Information

We process collected information to:
✅ Provide and personalize our services, including tribute pages and memorial features.
✅ Process transactions for keepsakes and virtual tributes.
✅ Improve website functionality and user experience.
✅ Communicate with you about updates, promotions, or service-related notices.
✅ Prevent fraud, unauthorized access, and security threats.


4. Legal Basis for Processing (Global Compliance)

Legal BasisPurposeApplicable Regions
User ConsentMarketing, tracking preferencesGDPR, CCPA, LGPD
Contractual NecessityOrder processing, service deliveryGlobal
Legitimate InterestSecurity, analytics, fraud preventionGlobal
Legal ObligationCompliance with tax and business lawsGlobal

5. Log Files & Security

Pet Divine follows industry-standard security protocols to protect user data.

  • We log IP addresses, device information, and browsing activity for site security and fraud prevention.
  • Log data does not identify individuals and is used solely for internal analytics and legal compliance.

6. Cookies & Web Beacons

We use cookies to improve user experience and track site usage.

📌 Types of Cookies We Use:
1️⃣ Essential Cookies – Required for website functionality (e.g., login, shopping cart).
2️⃣ Analytics Cookies – Helps track user behaviour (Google Analytics, Bing Webmaster).
3️⃣ Marketing Cookies – Supports personalized ads via Google & Facebook.

📌 Managing Cookies:
You can control cookies through browser settings or our Cookie Preference Panel. Learn more in our Cookie Policy.


7. Third-Party Advertising & Analytics

We partner with advertisers and analytics providers to improve content and advertising.

📌 Third-Party Services We Use:
Google Analytics & Ads (Privacy Policy)
Facebook & Instagram Ads (Privacy Policy)
Bing Webmaster Tools (Privacy Policy)

Your Choices: You can opt out of personalized ads through Google Ad Settings or your Facebook Ad Preferences.


8. GDPR, CCPA & Global Data Protection Rights

📌 Your Rights Under GDPR (EU Users):
Right to Access – Request a copy of your personal data.
Right to Rectification – Correct inaccurate or incomplete data.
Right to Erasure (Right to be Forgotten) – Request deletion of your data.
Right to Restrict Processing – Limit how we process your data.
Right to Object to Processing – Opt-out of marketing communications.
Right to Data Portability – Transfer your data to another provider.

📌 Your Rights Under CCPA (California, USA):
✔ Right to request what personal data we collect.
✔ Right to opt out of the sale of personal data.
✔ Right to delete personal information from our records.

📌 Your Rights Under LGPD (Brazil):
Request data correction, deletion, or consent withdrawal.

📌 Exercising Your Rights:
To access, update, or delete your data, contact us at [email protected].


9. Call Recordings & Customer Service

📌 Why We Record Calls:

  • Ensure quality assurance & staff training.
  • Prevent fraud and improve customer experience.
  • Comply with legal and regulatory requirements.

📌 Your Rights:

  • You may request a copy of recorded calls while available.
  • If you object to recording, use an alternative contact method (email or chat).

10. Children’s Privacy (Under 18 Policy)

Our services are not intended for children under 18 years old. We do not knowingly collect personal data from minors.

📌 If you believe a child has shared personal data, contact [email protected] for data removal.


11. Data Retention & Security

📌 How Long We Keep Your Data:
Tribute Data: Stored indefinitely unless the user requests deletion.
Transaction Data: Retained for legal compliance (tax & financial reporting).
Marketing Data: Stored until the user opts out.

📌 Security Measures:
SSL Encryption for secure data transmission.
Access controls to restrict personal data access.
Regular security audits & monitoring.


12. Changes to This Policy

We may update this Privacy Policy periodically. Major updates will be notified via email or posted on our website.


13. Contact Us

📧 Email: [email protected]
🌍 Website: https://petdivine.org